Email marketing Vs. Social Media Marketing: Which is best for your Business?
Email Marketing Vs. Social Media Marketing: Which is best for your Business?
In the modern world that we live in today, all things can be done paperless which means people are into digital aspects when it comes to doing the back office work of a business. For example, accounting has many different accounting system to use in doing it. The same thing goes for marketing. Instead of doing it in a traditional way, corporations and organizations use different kinds of marketing.
Two of the most commonly used types of marketing nowadays are email marketing and social media marketing. Both can be useful and helpful to a business in different ways. If you’re not familiar with these two kinds of marketing, we will define it and let’s compare which one will be best for your marketing needs.
What is social media marketing?
Social media marketing or SMM is also a form of internet marketing which uses social media sites as a marketing too. Creating content to share on different social media sites that aim to get and online presence, brand exposure and target sales are the goals of social media marketing.
What is email marketing?
Obviously, email marketing strategy uses email to directly spread information about a certain company, small business and organization to its mailing list. An email sent to a subscriber or customer which aims to attract and turn into sales is considered email marketing.
The difference between email marketing and social media marketing.
Social media marketing is also a good way to promote and grow your online presence. Let’s say you just built an online business and you need tools to spread about it, then social media marketing will be the best start for you. Compared to email marketing, the percentage of getting sales from social media marketing is not that huge. If you’re just starting to grow your brand name, consider social media marketing while having a goal of growing your mailing lists.
Social media presence can contribute a huge value to any brand that’s why even if there are less chances of getting sales from social media networking sites, brands still use social media marketing. Nowadays, it is common that your business have a Facebook page and to help you to reach for target customers, social media marketing is recommended.
Email marketing is the most preferred internet marketing by many businesses and organizations. There are certain surveys and statistics made to compare email marketing and social media marketing. According to different data statistics, email marketing has forty times more effective to attract new subscribers and customers.
Email marketing has three times more likely to acquire leads that can turn into sales. It is also considered to be the new inbox of every person who uses smartphones. More and more people used to check their emails as they opened their eyes in the morning to check something important related to work and personal stuff. It is the best way to reach the subscribers and customers in a personalized manner. If you’re looking for the numbers of reach, traffic and personalized conversations, go for email marketing.
February 11, 2017
January 26, 2017
January 14, 2017