Marketing Day: Facebook Instant Articles update, Google Display Network & more
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Compare 14 marketing automation platforms
Sep 12, 2017 by Digital Marketing Depot
Although email marketing continues to be a core capability for B2B marketing automation platforms, the market is rapidly evolving from an email marketing focus to integrated marketing functionality that provides multichannel data collection and storage, campaign development and execution, and ROI analysis and reporting.
- Facebook will stop displaying Instant Articles within Messenger
Sep 12, 2017 by Tim Peterson
Messenger added support for Instant Articles 14 months ago, but 14 months ago, Facebook’s proprietary format had fewer problems.
- Resulticks’ marketing platform now offers a new channel: Voice agent
Sep 12, 2017 by Barry Levine
The Singapore-based company says this is the first voice agent integrated with a full customer life cycle.
- Companies must pay more attention to how they manage their martech stacks, says Allocadia’s marketing VP
Sep 12, 2017 by Amy Gesenhues
Sam Melnick, the VP of Marketing for Allocadia, will be a part of the ‘How a $1B Startup Runs Marketing to Lead Digital Transformation’ panel at MarTech Boston.
- Google Display Network: An optimization and fraud-avoidance guide
Sep 12, 2017 by Ratko Vidakovic
Columnist Ratko Vidakovic highlights issues that can potentially arise during a GDN campaign and discusses ways to optimize your display advertising campaigns to avoid fraud and reach your performance goals.
- Here’s your preview of what to expect next month at SMX East
Sep 12, 2017 by Marketing Land
Attending SMX is a bucket list item for many search marketers. Join us October 24-26 in New York City for three days of learning, 50+ sessions, 80+ dynamic and expert speakers, keynotes, exceptional networking and more. If you’re involved in SEO, SEM, social media marketing or other customer-facing activities, this is the conference for you.
- Amazon ‘1-Click’ patent expires today, get ready for faster web-wide checkout
Sep 12, 2017 by Greg Sterling
Reducing shopping cart abandonment represents billions in potential additional revenue for retailers.
- Facebook updates its shoppable Collection ads to mirror print catalogs
Sep 11, 2017 by Tim Peterson
Ads using Facebook’s lifestyle templates can feature full-width photos with tagged products and maps to nearby store locations.
Online Marketing News From Around The Web:
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September 22, 2017
September 22, 2017